Nestle Hotline

I think this idea was a great marketing strategy. Job well done Nestle! Previously I had never heard about it until reading the article. The idea of the hotline shows a "fun" side to this company. It definitely was a great way to reel people in because I was very curious when I read about it. Not to say I immediately ran out to pick myself up a Nestle's crunch bar, but next time one catches my eye I will definitely think about this!